Brand Curation
WHERE WELLNESS AND TRANSPARENCY UNITE™
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BRAND SPOTLIGHTS
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Ancient Minerals
Shop nowAncient Minerals, created by Enviromedica, is a brand focused on promoting non-toxic well-being through scientifically-backed, natural supplementation. Their products emphasize the use of easily absorbed magnesium, particularly through topical applications, to combat the widespread issue of magnesium deficiency and its associated health effects. With a commitment to sustainability and evolutionary health science, Ancient Minerals provides foundational products that support optimal health in a way the body can easily recognize and utilize.
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Blume
Shop nowBlume is a wellness brand dedicated to creating functional, delicious, and kind superfood latte blends that empower individuals to embrace their unique wellness journeys. Blume aligns with our commitment to non-toxic well-being by offering superfood-based, organic products that prioritize clean, simple ingredients and sustainable practices. With a focus on environmental responsibility, the brand is plastic neutral and advocates for wellness rituals that are rooted in kindness for both people and the planet.
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Chaparral Theory
Shop nowChaparral Theory creates ethically sourced, high-quality skincare products by combining native Arizona plants with hand-rendered tallow to nourish the skin while embracing sustainability. Chaparral Theory's commitment to sustainability is deeply embedded in its operations, from foraging native plants to reduce waste and minimizing its carbon footprint by sourcing all ingredients locally. By using high-quality, pure tallow and ensuring every step of production is mindful, the brand aligns with our values of non-toxic well-being by prioritizing natural, nourishing ingredients that protect both the skin and the environment.
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Crucial Four
Shop nowCrucial Four empowers individuals to reclaim their health and metabolism by offering products designed to counteract the harmful effects of processed foods and nutritional deficiencies. With a deep understanding of plant genetics and soil science, the brand focuses on providing nutrient-dense products that support metabolic balance, counteracting the modern diet's deficiencies. By targeting the root causes of chronic fatigue, weakened immunity, and metabolic disorders, their products aim to restore optimal health in a natural, science-backed way, aligning with our standards for clean, holistic well-being.
OUR MISSION IS YOU.
“That's why I started this business—to give you the power to make better choices. Every time you choose a healthier option, it's not just good for you, it's good for the people around you and the world.”
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Brand Spotlights
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Enviromedica
Shop nowEnviromedica helps people reconnect with their ancestral biology through science-backed supplements that support holistic health by harnessing nature's intelligence. Rooted in the principles of evolutionary medicine, the brand formulates supplements that honor the wisdom of our ancestors, focusing on nutrient-dense, natural ingredients that support the body’s regenerative capacity. With a commitment to sustainability, ethical sourcing, and preserving ingredient integrity, the brand aligns with our values by promoting health through natural, mindful practices that respect both the body and the environment.
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Food Over Drugs
Shop nowFood Over Drugs is dedicated to promoting healing through natural, food-based remedies instead of pharmaceuticals. They prioritize transparency and quality, handcrafting every formula with herbs sourced from independent growers and wild harvesters across the country. The brand emphasizes non-toxic well-being, believing that people deserve to access clean, effective medicine that supports both their health and the environment.
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Goose Summer
Shop nowGoose Summer is a woman-owned, sustainable plant dye business based in Los Angeles, crafting naturally dyed garments and accessories with a focus on organic, locally sourced ingredients. Inspired by the symbolism of the goose and the delicate, interconnected nature of gossamer threads, the brand creates pieces that embody love, devotion, and a deep connection to both people and the environment. With a commitment to sustainability, the company uses only organic, hand-harvested plant dyes that can return to the earth, ensuring a cycle of abundance and prosperity for both the wearer and the planet.
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Honeybee Hippie
Shop nowHoneybee Hippie creates nourishing, all-natural products for families, focusing on organic, grass-fed, and chemical-free ingredients to promote health and well-being. With a deep passion for natural living, Jill of Honeybee Hippie formulates body care using only the best organic and ethically sourced ingredients to support holistic health. Her commitment to providing products that are free from chemicals and pesticides aligns with our values of non-toxic, sustainable well-being, fostering a healthy lifestyle for both body and spirit.
Our Values
Simple
"Offering products that simplify and enhance our customers' lives, promoting a minimalist approach to household care without compromising on quality. A huge benefit of using natural products is their versatility. Their versatility greatly limits the number of products needed."
BRAND SPOTLIGHTS
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Kossma
Shop nowKossma offers skincare rooted in nature’s simplest and most nourishing ingredients, using handcrafted, chemical-free formulations with tallow, ghee, and plant extracts to restore and enhance skin health. Kossma’s commitment to using 100% American, grass-fed suet tallow and other natural ingredients in its lightweight, fast-absorbing formulas offers a clean, effective alternative to synthetic skincare. By embracing ancestral wisdom and avoiding toxins like essential oils and synthetics, the brand aligns with our values of non-toxic well-being, fostering healthier, more natural skin care routines.
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Little Seed Farm
Shop nowLittle Seed Farm is committed to non-toxic well-being and eco-consciousness by using only the highest quality natural and organic ingredients while supporting ethical farming and business practices. Powered entirely by solar energy and utilizing sustainable packaging, they prioritize environmental stewardship through regenerative farming practices like intensive rotational grazing and soil restoration. Their focus on humane, grassfed goat care, compostable materials, and zero waste shipping further reflects their dedication to a healthier planet and holistic well-being.
Our Standards
Community + Connection
"We want to know where the materials and products are coming from and how they are made. When possible, we want to intimately know the farmer who grows the herbs or individual who creates the serum. We believe this creates a community and connection that is felt when using these products."
BRAND SPOTLIGHTS
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MamaSuds
Shop nowMamaSuds offers all-natural, non-toxic household cleaners and soaps, ensuring safety and peace of mind for families without compromising on quality or effectiveness. With a focus on wellness and environmental responsibility, MamaSuds crafts safe, chemical-free products that support a healthier home and planet. By prioritizing non-toxic ingredients and sustainable practices, the brand aligns with our values of creating a safe, nurturing environment for families.
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Pluck
Shop nowPluck is a nutrient-dense, umami-rich seasoning made from organ meats, offering a simple, delicious way to incorporate the health benefits of nose-to-tail eating into everyday meals. Driven by ancestral principles and regenerative agriculture, Pluck transforms the often-overlooked nutritional power of organ meats into a savory, bioavailable superfood, perfect for everyday use. By prioritizing grass-fed, pasture-raised, and hormone-free ingredients, Pluck aligns with our values of health, sustainability, and maximizing the nutritional potential of our food.
Our Values
Pure
"We take pure to the next level. Sourcing products that pass rigorous standards. Although we avoid many toxins, we believe in focusing on the good. We like to focus on beneficial ingredients and looking for products we know bring nourishment and vitality to our lives."
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BRAND SPOTLIGHTS
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Root + Bones
Shop nowRoot + Bones offers practitioner-curated, wild-grown supplements featuring Chinese tonic herbs, medicinal mushrooms, and adaptogens to support mental, physical, and emotional well-being. Root + Bones blends ancient herbal wisdom with modern healing practices to create bioavailable, therapeutic-grade products that help counter the stresses of modern life. Their commitment to high-quality, wild-sourced ingredients and a holistic approach aligns with our values of nurturing both body and spirit through natural, transformative wellness practices.
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Smile Boutiques
Shop nowSmile Boutiques offers eco-friendly, high-quality alternatives to everyday plastic products, prioritizing ethical sourcing and sustainability. Their sustainable efforts include providing plastic-free, biodegradable products made from plant-based materials, and operating a responsible business that focuses on the well-being of people and the environment.
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The New Zealand Natural Pet Food Co.
Shop nowThe New Zealand Natural Pet Food Co. provides premium, whole food pet diets made from fresh, locally sourced ingredients, focusing on supporting pets' health and well-being. Eco-conscious efforts include manufacturing in small batches with fair trade and local sourcing, avoiding fillers, by-products, and artificial additives, while using eco-friendly packaging to ensure a clean, wholesome, and ethical product for pets and the planet.
Our Standards
Minimal Ingredients
"When applicable and possible, we look for products that are wild harvested, organic, glyphosate tested, heavy metal tested, essential oil free, low pufa, pasture raised and 100% grass fed and finished. Simply pure with as few ingredients as possible."
BRAND SPOTLIGHTS
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Under Luna
Shop nowUnder Luna offers high-quality, non-toxic beauty products made from plant-based ingredients, inspired by the nourishing power of nature. Their commitment to transparency is reflected in using ethically sourced materials and packaging products in recyclable or biodegradable containers, ensuring a mindful approach to both people and the planet.
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Willow + Greene
Shop nowWillow + Greene offers a range of premium dish and body bars, paired with thoughtfully designed kitchen and bathroom accessories that blend modern elegance with a love for nature. Their products, crafted from high-quality, earth-centered ingredients, provide a grounded, luxurious experience while maintaining a commitment to simplicity, functionality, and eco-conscious packaging.
